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| Q: |
How can I tell if my Online advertising is working?
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| A: |
Online is the only truly trackable medium. You receive traffic reports each month that display how many times your ad has been seen. Just like a good newspaper ad, a banner ad doesn't need to be clicked on to be effective because your value statement and contact information is available to your customers.
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| Q: |
Why should I advertise online vs. say radio or tv?
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Online is a broadcast model just as radio and tv is. However, the power of online is easy to see.
1.High Traffic - Daytime is primetime for online:
Online is accessed by more people during the day between the hours of 8:00 a.m. to 5:00 p.m. than ANY OTHER MEDIUM! Why? Because they are accessing us from work. With high speed internet, it is making it easier to do.
2.Readership Mindset - focus, focus, focus:
People read online for one reason and one reason only ... to get information. People listen to radio or watch tv primarily to be entertained so there is a different mind-set for online readers. They aren't turning channels or going to the fridge or are distracted by traffic when your ad is in front of them.
3.Desirable Audience Demographics:
We tend to reach a large at-work audience so our readers tend to be slightly younger (71% = 18-54), higher educated (88% of readers have some college or degree) and more affluent (76% of readers have incomes over $50,000).
4.24 Hours per day / 7 days a week.
Online advertising is seen more than just one day or even a handful of spots for the week. Online is 24 hours a day, 7 days a week!!!
5.Credibility: The credibility of the newspaper brand extends to the advertiser.
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| Q: |
What is a page view and how does it compare to a hit?
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A Hit is a page and graphic. Example: a request for an HTML page with ten graphic images will result in eleven hits in the log: one for the HTML text file and one for each of the graphic image files. While a hit is a meaningful measure of how much traffic a server handles, it can be a misleading indicator of how many pages are being viewed. A page view only counts when the entire online page has loaded for the reader. This way we guarantee that the entire page and its content is available to the reader in order to count as a page view. PostBulletin.com averages over 2.1 million per month total) The reason that hits are recorded for every single piece of artwork on that particular page. Thus, if there are 50 pieces of artwork on a page, that one page records 50 hits! Don’t be fooled by just “Hits” that someone gets.
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| Q: |
Can my banner ad link directly to my website?
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Yes. Banner advertising on PostBulletin.com can link to anywhere you wish it to. It can link to your home page or any internal page such as a “specials” page or any other you would like. We can even convert your print ad and link your banner to that online as well. The rule of thumb for linking a banner ad is to send your customers directly to the page that speaks about the offer, item or service that is in your ad. If a reader has to search your site for the offer in your banner ad they could lose interest.
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expert: Ron Hanson
